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Fixing how cybersecurity products are bought and sold - Mariana Padilla - ESW #385

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Content provided by Security Weekly Productions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Security Weekly Productions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

This is a topic our hosts are very passionate about, and we're excited to discuss with Mariana Padilla, co-founder and CEO of Hackerverse. She wants to change how cybersecurity sales works, with a focus on making the process more transparent and ideally demonstrating a product's efficacy before buyers even need to talk to a sales team.

We'll discuss why existing sales processes are broken, how VC funding impacts vendor sales/marketing, and why community-led growth is so important.

Show Notes: https://securityweekly.com/esw-385

  continue reading

1029 episoade

Artwork
iconDistribuie
 
Manage episode 451542677 series 2794678
Content provided by Security Weekly Productions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Security Weekly Productions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

This is a topic our hosts are very passionate about, and we're excited to discuss with Mariana Padilla, co-founder and CEO of Hackerverse. She wants to change how cybersecurity sales works, with a focus on making the process more transparent and ideally demonstrating a product's efficacy before buyers even need to talk to a sales team.

We'll discuss why existing sales processes are broken, how VC funding impacts vendor sales/marketing, and why community-led growth is so important.

Show Notes: https://securityweekly.com/esw-385

  continue reading

1029 episoade

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