Finding Your End Goal

Estate Agency X - The Leading Estate Agents Of The World

Join Mark and Rob as they chat with Toby Carter, the Sales and Marketing Director at Iceberg Digital, who brings over 16 years of estate agency expertise to the table. Toby shares his inspiring journey from selling gym memberships to leading dynamic sales teams, unveiling the relationship-focused strategies that have defined his success.

Toby delves into the game-changing shift from chasing quick sales to nurturing enduring client relationships, a change that can revolutionise your business. He highlights the crucial role of personal development and cutting-edge technology in staying ahead in this ever-evolving industry.

Understand how to maximise lead conversion rates by distinguishing between Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and Sales Applied Leads (SALs). Toby provides insights into Iceberg Digital’s state-of-the-art CRM and marketing platforms, and how tools like Neuron and Uzair, can refine your sales approach.

With a focus on structured processes and personalised client journeys, this episode offers invaluable tips for boosting both your short-term and long-term sales strategies. Tune in to learn how to effectively manage and convert your leads, ensuring sustained business growth.

Don’t miss out on this opportunity to increase your sales tactics and achieve lasting success in the estate agency industry.
Have you ever found yourself wishing that all of your Estate Agency technology was connected in one place?
Iceberg Digital provide the UK's most innovative Estate Agencies with their technology including Lifesycle, the worlds-first estate agency software that combines traditional Estate Agency CRM and marketing software in one platform.
Neuron, offers AI-based websites that put the right message in front of prospects, and Uzair, the industry's number one AI assistant built specifically for the Estate Agency industry, helps you perform long-winded tasks in seconds, making you more productive with your time.
Estate Agency X is a part of Iceberg Digital. Click here to explore more
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Capitole

1. Evolution of Estate Agent Sales (00:00:00)

2. Understanding Lead Qualification Process (00:11:19)