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148: Corporate Events: ROI, Engagement, and Keeping It Real ft Shanondoah Nicholson
Manage episode 417458618 series 3291400
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In this episode of the Events Demystified Podcast, host Anca Platon Trifan dives deep into the art and science of using corporate events to generate leads and retain customers. Joined by event marketing expert Shenandoah Nicholson, they explore tactics to make events more effective for businesses, covering topics from the essence of B2B event marketing to innovative strategies for engaging attendees.
With Shenandoah's extensive background in event planning across various industries, this conversation provides a comprehensive guide on how to leverage corporate events as a crucial part of a marketing strategy, ensuring they contribute significantly to business growth and customer relationships.
Insights on balancing the elements of event planning with financial goals, utilizing event tech, and strategies for post-event engagement are also discussed, offering listeners valuable knowledge on enhancing their event's impact and ROI.
🔍 Topics Covered:
Strategic Planning for Maximum ROI: Shanondoah Nicholson emphasizes the critical role of strategic planning in corporate events to align all activities with overarching business goals, ensuring investments translate into tangible returns.
Extending Event Influence: The importance of maintaining momentum post-event through strategic follow-ups and content capture, which helps in planning future events and sustaining audience engagement.
- The Human Element in Events: Despite technological advancements, the discussion highlights the necessity of preserving human connections in corporate events, emphasizing that technology should enhance rather than replace personal interactions.
- Leveraging Events for Business Growth: This episode underscores how corporate events can be a crucial part of a marketing strategy, aiding in business growth and customer engagement through expert insights and strategic implementations.
Guest Bio:
Shanondoah Nicholson is an event planner extraordinaire based outside Toronto, Canada. With nearly 15 years of experience, she's worked in B2B event marketing in industries including technology, human resources and insurance. She is passionate about the ability for events to have a huge impact within organizations. She is also the host of the Beyond the BEO podcast, a podcast for event professionals.
Connect with our Guest at the links below:
- Instagram: @beyondthebeo
- LinkedIn: www.linkedin.com/in/shanondoahnicholson/
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“Events: demystified” Podcast is brought to you by Tree-Fan Events and your Podcast Host is Anca Trifan, CMP, DES, WMEP.
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Original Podcast Music written and produced by Fable Score Music. ----------------------------- Let's chat about your event, and schedule a time that works for you via the 20 min free consultation link.
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