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Episode 9 - What is the point of loyalty programs? Part 2
Manage episode 291137334 series 2918959
Episode Notes
0.00 - 0.23: An introduction to the podcast.
0.28 - 32.56: In the main section of the podcast we cover what makes a great reward program and some of our favourites - from classic points programs like Sephora Beauty Insider and Hilton Honors to less traditional efforts from Amazon and lululemon.
33.00 - 38.20: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about Bob Hoffman's eight principles of marketing and Jen raises Disney's creative SEO work.
38.25 - 38.50: Outro.
External links referenced:
- 'Do Loyalty programs work?' by Loyalty Science Lab. CLICK HERE
- Rob's article on Amazon Prime. CLICK HERE
- An article on Sephora's program. CLICK HERE
- Hilton Honors benefits list. CLICK HERE
- Hilton Honors programme review. CLICK HERE
- Details on REI's Loyalty program. CLICK HERE
- Jen's Panera Bread article. CLICK HERE
- Bob Hoffman's 8 principles of branding. CLICK HERE
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK HERE
55 episoade
Manage episode 291137334 series 2918959
Episode Notes
0.00 - 0.23: An introduction to the podcast.
0.28 - 32.56: In the main section of the podcast we cover what makes a great reward program and some of our favourites - from classic points programs like Sephora Beauty Insider and Hilton Honors to less traditional efforts from Amazon and lululemon.
33.00 - 38.20: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about Bob Hoffman's eight principles of marketing and Jen raises Disney's creative SEO work.
38.25 - 38.50: Outro.
External links referenced:
- 'Do Loyalty programs work?' by Loyalty Science Lab. CLICK HERE
- Rob's article on Amazon Prime. CLICK HERE
- An article on Sephora's program. CLICK HERE
- Hilton Honors benefits list. CLICK HERE
- Hilton Honors programme review. CLICK HERE
- Details on REI's Loyalty program. CLICK HERE
- Jen's Panera Bread article. CLICK HERE
- Bob Hoffman's 8 principles of branding. CLICK HERE
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK HERE
55 episoade
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