27: 27. Brid O’Connell, CEO at Guaranteed Irish

Everyday Business with Aidan Donnelly

There cant be too many people listening to this that have never heard of the Guaranteed Irish mark. This year Guaranteed Irish celebrates 50 years supporting businesses in Ireland. Since it was first established in 1974 as a national symbol of trust and provenance for business in Ireland, Guaranteed Irish has welcomed over 2000 members.

With that milestone, I am delighted to have the CEO of Guaranteed Irish, Brid O’Connell, here with me today. Brid had an unusual path to her current position as she initially studied Applied Chemistry, followed by Quality Management in UL. Not satisfied in her role as a Biochemist, she returned to college by night and studied for the next ten years in the areas of Marketing, Public Relations, Corporate Governance, and Leading and Managing Change.

She worked for a time in the public sector (Limerick and Meath Local Authorities) before establishing her own business “Welcome Marketing”, a marketing and PR agency for Public sector clients. She was self-employed for over 15 years before in 2016 she appointed to the role of CEO of Guaranteed Irish Ltd and took up the reins of the organisation on 25th July of that year.

This is the 27th episode with guest Brid O’Connell, CEO at Guaranteed Irish, in the Davy podcast series 'Everyday Business with Aidan Donnelly'.

This podcast brings you insightful conversation between Aidan Donnelly and entrepreneurs and business owners/management with their own unique story to tell. If you like what you hear, please like, share and subscribe.