The Most Common Financial Mistakes Start-Ups and High-Growth Companies Make

Executives on the Frontlines - Real Answers to Everyday Business Problems

Podcast Description Section

Many privately held start-ups and high-growth companies struggle with their financial landscape. Financial reporting, profitability analysis, cost control, and debt and equity funding are difficult to understand and manage. Compounding the problem, business owners/CEOs wait too long to get a strategic CFO assessment, let alone hire senior financial executives. In this podcast episode, we talk to Lisa Cobb. Named one of the top CFOs in Fort Worth, you will enjoy the conversation with Lisa Cobb (linkedin.com/in/lisakcobb) as we discuss how quickly a fractional CFO can improve the financial landscape and understanding of these companies.

To schedule a 15-minute call with Lisa, you can use the following link: https://calendly.com/lisa-cobb-1/15-minute-chat

Lisa Cobb bio: An enterprising financial leader with extensive experience in guiding corporate finance, M&A, growth, and restructuring initiatives at large and smaller businesses, Lisa Cobb has been a Principal with ExecHQ for close to two years. Lisa has served in CFO roles for over 20 years, leading full P&L operations and reporting to the CEO and board of directors. She navigates day-to-day operations through organic growth and acquisitions, managing short- and longer-term business strategic objectives to meet cash and financing needs. She has started, grown, and reorganized businesses to meet changing industry dynamics and customer needs. Lisa has delivered financing solutions to small businesses, operationalized human resources departments, led marketing campaigns, and driven M&A and divesture strategies to grow businesses and organizations or reposition them more competitively. In 2017, Fort Worth Business Press honored Lisa as one of the top CFOs in Fort Worth, TX.