#168: Social Media | How to Make Instagram Work for B2B with Jenn Herman

Exit Five: B2B Marketing with Dave Gerhardt

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24d ago 46:39

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Dave sits down with Jenn Herman, an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships.

Jenn and Dave cover:

Why Instagram is a goldmine for B2B marketers and how to capitalize on its 2 billion monthly active users
How to create educational content for Instagram to build trust
Why you need to tailor your content for Instagram and your audience specifically

Timestamps

(00:00) - - Intro to Jenn
(06:13) - - Setting Goals for B2B Brands for Instagram
(09:50) - - Adapting Content Strategy for Instagram
(11:44) - - Focusing on Quality Over Quantity
(14:50) - - Using Educational Content to Build Your Brand
(19:42) - - TikTok Experts vs Short Form Video Experts
(25:29) - - TikTok, Instagram, and Content Unique to Platforms
(28:27) - - How to Use Instagram Carousels
(31:53) - - How to Use Instagram Highlights
(34:24) - - Strategies to Find Underpriced Attention
(36:42) - - Aligning Brand Image with Social Media Presence
(40:41) - - Understanding Reach Metrics
(43:20) - - Revisiting and Optimizing LinkedIn and Instagram Strategies

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