Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
Content provided by Dan Shure (SEO). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Shure (SEO) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson
Manage episode 331814624 series 1314515
Content provided by Dan Shure (SEO). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Shure (SEO) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
If you’re struggling to generate blog traffic that actually converts – this episode is for you! My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us. In this episode: - The 4 Pillars of a Bottom Funnel Content Strategy
- Conducting Interviews For Content Research
- Writing Intros That Convert
- Why “Tone Of Voice” May Not Be Important
- Optimizing For UX and CTAs
- Acquiring Backlinks
- Measuring Content Marketing ROI
- The Cons of Content Briefs (and an Alternative)
- Content Marketing Costs
- Coming soon!
- https://www.mintcopywritingstudios.com/fintech-content-marketing-framework
- https://www.mintcopywritingstudios.com/blog/bofu-content
- https://www.mintcopywritingstudios.com/blog/fintech-seo
- https://www.mintcopywritingstudios.com/blog/content-attribution-fintech
- https://www.mintcopywritingstudios.com/blog/content-marketing-roi
- https://www.growthgorilla.co.uk/blog/converting-users-into-customers-using-fintech-content-with-araminta-robertson
- https://www.linkedin.com/in/aramintarobertson/
- https://www.mintcopywritingstudios.com/
- https://twitter.com/mintcstudios
- https://www.fintechmarketinghub.com/slack
The post 123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson appeared first on Evolving SEO.
54 episoade
Distribuie
Manage episode 331814624 series 1314515
Content provided by Dan Shure (SEO). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dan Shure (SEO) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
If you’re struggling to generate blog traffic that actually converts – this episode is for you! My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us. In this episode: - The 4 Pillars of a Bottom Funnel Content Strategy
- Conducting Interviews For Content Research
- Writing Intros That Convert
- Why “Tone Of Voice” May Not Be Important
- Optimizing For UX and CTAs
- Acquiring Backlinks
- Measuring Content Marketing ROI
- The Cons of Content Briefs (and an Alternative)
- Content Marketing Costs
- Coming soon!
- https://www.mintcopywritingstudios.com/fintech-content-marketing-framework
- https://www.mintcopywritingstudios.com/blog/bofu-content
- https://www.mintcopywritingstudios.com/blog/fintech-seo
- https://www.mintcopywritingstudios.com/blog/content-attribution-fintech
- https://www.mintcopywritingstudios.com/blog/content-marketing-roi
- https://www.growthgorilla.co.uk/blog/converting-users-into-customers-using-fintech-content-with-araminta-robertson
- https://www.linkedin.com/in/aramintarobertson/
- https://www.mintcopywritingstudios.com/
- https://twitter.com/mintcstudios
- https://www.fintechmarketinghub.com/slack
The post 123: Pain Point SEO – How To Create Content That Converts w/Araminta Robertson appeared first on Evolving SEO.
54 episoade
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Similar cu Experts On The Wire Podcast Archives - Evolving SEO
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
continue reading
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