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The Swiftie Bowl & Why Marketing Ruins Everything

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Manage episode 399490253 series 2163780
Content provided by Fanalytics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fanalytics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of Fanalytics, join Emory Marketing Professor Mike Lewis as he delves into the captivating world of Super Bowl LVIII's biggest stories and explores the enigmatic ability of global pop sensation Taylor Swift to hijack events.

Professor Lewis kicks off the show by delving into Taylor Swift's prowess in taking over every event she attends. Professor Lewis examines Swift's knack for turning awards ceremonies like the Grammys into platforms for her personal and professional narratives. Drawing on his marketing expertise, Lewis analyzes the impact of Swift's calculated moves, discussing the symbiotic relationship between her music and marketing, and the ripple effect it has on the entertainment landscape.

Switching gears, Lewis then provides a comprehensive breakdown of Super Bowl LVIII's most anticipated stories - both on the field and off.

Listeners can expect to gain a deeper understanding of the marketing dynamics behind Super Bowl LVIII and an insightful exploration into the strategic genius of Taylor Swift, unraveling the ways in which she strategically maneuvers the stage. Join Professor Mike Lewis in decoding the marketing brilliance that shapes these cultural phenomena, offering a fresh perspective on the intersection of sports, entertainment, and marketing.

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.

And make sure to follow us on social!

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast

  continue reading

284 episoade

Artwork
iconDistribuie
 
Manage episode 399490253 series 2163780
Content provided by Fanalytics. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fanalytics or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of Fanalytics, join Emory Marketing Professor Mike Lewis as he delves into the captivating world of Super Bowl LVIII's biggest stories and explores the enigmatic ability of global pop sensation Taylor Swift to hijack events.

Professor Lewis kicks off the show by delving into Taylor Swift's prowess in taking over every event she attends. Professor Lewis examines Swift's knack for turning awards ceremonies like the Grammys into platforms for her personal and professional narratives. Drawing on his marketing expertise, Lewis analyzes the impact of Swift's calculated moves, discussing the symbiotic relationship between her music and marketing, and the ripple effect it has on the entertainment landscape.

Switching gears, Lewis then provides a comprehensive breakdown of Super Bowl LVIII's most anticipated stories - both on the field and off.

Listeners can expect to gain a deeper understanding of the marketing dynamics behind Super Bowl LVIII and an insightful exploration into the strategic genius of Taylor Swift, unraveling the ways in which she strategically maneuvers the stage. Join Professor Mike Lewis in decoding the marketing brilliance that shapes these cultural phenomena, offering a fresh perspective on the intersection of sports, entertainment, and marketing.

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.

And make sure to follow us on social!

Instagram: @fanalyticsmikelewis

Twitter: @fanalyticsmike

YouTube: @fanalyticsmike

TikTok: @fanalyticspodcast

  continue reading

284 episoade

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