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GEMS FOR GENS: Gen Z Student- Athletes Your ”Name Is Lucrative.”
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GEMS FOR GENS: Gen Z Student- Athletes Your "Name Is Lucrative." Seltzer Sports Sunday. Helping Gen Z student-athletes navigate sports branding and marketing their name, image, and likeness for NIL deals. Study of the power of family ties: NFL Draftee Caleb Williams, NFL Raven Lamar Jackson, and NBA Los Angeles Lakers Lebron James. Discussion about how to select an agent, lawyer, CPA and more.
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