The daily drama of money and work from the BBC.
…
continue reading
Content provided by Jason Rockhold, MBA, PGA MP, Jason Rockhold, MBA, and PGA MP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Rockhold, MBA, PGA MP, Jason Rockhold, MBA, and PGA MP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Player FM - Aplicație Podcast
Treceți offline cu aplicația Player FM !
Treceți offline cu aplicația Player FM !
Golf Marketing: Content vs Marketing
M4A•Pagina episodului
Manage episode 211337547 series 2334650
Content provided by Jason Rockhold, MBA, PGA MP, Jason Rockhold, MBA, and PGA MP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Rockhold, MBA, PGA MP, Jason Rockhold, MBA, and PGA MP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Happy Tuesday! Today's podcast is about the difference between Content and Marketing. Now often they cross paths but it is important to understand the difference and budget accordingly. Content is the physical documentation of your facility through photos and video, creative content such as blogs and golf instruction videos and articles. Food and beverage photos, videos, chef blog. Marketing is utilizing these pieces of CONTENT to entice people to come to your facility. Content alone does not make a profitable facility. Trust me there are hours of footage and thousands of photos on my laptop that never made it any further. Using the amazing content to promote your facility can be the difference between a normal year revenue and a great year. If you have any questions, as always, send me an email to jrockhold@pga.com. Contact us also on Twitter @jrockgolf and instagram is @rockholdgolf and @rocksolidaerial. Our websites are rocksolidaerial.com and rockholdandassociates.com
…
continue reading
57 episoade
M4A•Pagina episodului
Manage episode 211337547 series 2334650
Content provided by Jason Rockhold, MBA, PGA MP, Jason Rockhold, MBA, and PGA MP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Rockhold, MBA, PGA MP, Jason Rockhold, MBA, and PGA MP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Happy Tuesday! Today's podcast is about the difference between Content and Marketing. Now often they cross paths but it is important to understand the difference and budget accordingly. Content is the physical documentation of your facility through photos and video, creative content such as blogs and golf instruction videos and articles. Food and beverage photos, videos, chef blog. Marketing is utilizing these pieces of CONTENT to entice people to come to your facility. Content alone does not make a profitable facility. Trust me there are hours of footage and thousands of photos on my laptop that never made it any further. Using the amazing content to promote your facility can be the difference between a normal year revenue and a great year. If you have any questions, as always, send me an email to jrockhold@pga.com. Contact us also on Twitter @jrockgolf and instagram is @rockholdgolf and @rocksolidaerial. Our websites are rocksolidaerial.com and rockholdandassociates.com
…
continue reading
57 episoade
すべてのエピソード
×Bun venit la Player FM!
Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.