Golf Marketing: The Happy Birthday Email

Find the Green : A Guide to Golf Management

Happy Tuesday! With the PGA Championship keeping you on edge and the Tiger Woods effect regaining momentum, now is the time to take advantage. One way to do that is by growing your email database. The strongest growth campaign for a golf course is the Birthday Email that gives the customer a free round of golf for their birthday, when they present the email at the pro shop. These emails often link to additional golfers because most people will want to play with friends on their birthday and they generally pay full rate. With some additional promotion, you could turn the course into the a larger birthday site for a multi-group event. Adding a merchandise discount to the email can access some of their birthday gift money by giving them a great excuse to spend with you. For the course, the birthday email require the customer to remain on your promotion email list, so you can share other promotions. Any questions, email [e-mail] or DM me on Twitter or Instagram @FindtheGreen.