#143 - Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at GoCardless

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Content provided by Jodi Norris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jodi Norris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

10M ago 27:43

MP3•Pagina episodului

How does your marketing strategy find the balance between product and brand? B2B tech businesses often enter markets and try to grow through PLG. This does work, but oftentimes growth is slowed by a neglect of brand strategy.

On this episode of the FINITE Podcast you’ll hear from Nicola Hamilton, VP Marketing Brand and Communications at GoCardless. GoCardless is a hugely successful B2B fintech with a strong brand strategy built over 13 years. As their marketing communications leader, Nicola shares her approach to brand, and the distinction she’s noticed between brand and product-led growth.

You’ll gain inspiration and insight as to how to balance the two.

158 episoade

#Business #Marketing #Tech #Alex Price #Technology #Digital #Digital Marketing #Inbound Marketing #Fintech #Software #MBA #B2B #SaaS #B2B Marketing