Campaign Throwback: 'Soccer Moms'

FiveThirtyEight Politics

This is the second installment of the 538 Politics podcast mini-series, “Campaign Throwback.” Across three episodes, we're taking a look back at campaign tropes from past elections such as, “it’s the economy, stupid,” or “soccer moms” or that question about which candidate you’d rather share a beer with. We’ll ask where those tropes came from, whether they were actually true at the time and if they still hold up today.

In our second installment: "soccer moms." In 1992, Bill Clinton won the presidential election in what was called the "year of the woman" after a record number of women ran for office and won. As the 1996 election took shape, gender politics were still at the forefront of campaign coverage. As Clinton’s popularity was growing and Dole was lagging in the early polls, the idea took hold that “soccer moms” might either save Dole’s chances or ensure that Clinton made it over the edge. But when the election was all said and done, was that conventional wisdom correct?

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