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Matthew Landers Part 2: How the Matthew Landers brand was created & is sustained each & every day.
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In this episode Matthew Shares the story of how he came to the realization & how he then set about, creating the Matthew Landers Brand. Matthew delves deep into his strategy that drives everything when it comes to his customers expectations. He breaks down the customer analysis & how he makes the decisions he makes. Nicki raises the Supermarkets issue & Matthew clearly outlines exactly why the supermarkets simply aren’t competition for a florist if they are better than competent. --- Send in a voice message: https://podcasters.spotify.com/pod/show/flowerpodcast/message
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