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How to Capitalize on Private-Label Popularity, Target Gen Z Food & Bev Consumers

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Content provided by Food Processing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Food Processing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

The popularity of private-label food and beverage products continues to grow, and it’s being driven by a variety of factors from inflation over the years to continued price pressure to the influence of the Gen Z shopper.

Nichole Jones, principal in EY-Parthenon’s retail strategy practice, and Don Johnson, principal in the consumer products and retail strategy practice at EY-Parthenon, join the podcast to discuss what makes this opportunity in private label different from other historical opportunities. They also give insights on how to cater products to Gen Z consumers, as well as strategies for processors and retailers to take advantage and strike while the iron remains hot.

  continue reading

150 episoade

Artwork
iconDistribuie
 
Manage episode 445447567 series 3415026
Content provided by Food Processing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Food Processing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

The popularity of private-label food and beverage products continues to grow, and it’s being driven by a variety of factors from inflation over the years to continued price pressure to the influence of the Gen Z shopper.

Nichole Jones, principal in EY-Parthenon’s retail strategy practice, and Don Johnson, principal in the consumer products and retail strategy practice at EY-Parthenon, join the podcast to discuss what makes this opportunity in private label different from other historical opportunities. They also give insights on how to cater products to Gen Z consumers, as well as strategies for processors and retailers to take advantage and strike while the iron remains hot.

  continue reading

150 episoade

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