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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Forex Profits Now
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Content provided by Terry Lamb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Terry Lamb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
I make Forex trading easy, by first helping you get rid of all the bad information and brainwashing you've got from others, who know nothing of the fact they are passing on bad information to you; I'll show you how to avoid the forex virus of the mind and if you can hear me, you'll finally get forex profitable.
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20 episoade
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Manage series 1523851
Content provided by Terry Lamb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Terry Lamb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
I make Forex trading easy, by first helping you get rid of all the bad information and brainwashing you've got from others, who know nothing of the fact they are passing on bad information to you; I'll show you how to avoid the forex virus of the mind and if you can hear me, you'll finally get forex profitable.
…
continue reading
20 episoade
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Forex Profits Now
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1 Forex virus of the mind continued 17:42
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Forex trading is one of the most profitable things you could ever do however almost everyone is going to give you really bad guidance. Here’s how to avoid it --- Send in a voice message: https://podcasters.spotify.com/pod/show/terry-lamb/message
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Forex Profits Now
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1 Forex virus of the mind episode number 1 12:37
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Let’s start off this podcast series bringing you up to speed on what you truly need to avoid to be profitable in the Forex market. --- Send in a voice message: https://podcasters.spotify.com/pod/show/terry-lamb/message
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Forex Profits Now
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--- Send in a voice message: https://podcasters.spotify.com/pod/show/terry-lamb/message
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Forex Profits Now
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1 If You Can Do This, You're Rich 18:09
18:09
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Who else wants the secret to online income riches, in less than 15min listen time? --- Send in a voice message: https://podcasters.spotify.com/pod/show/terry-lamb/message
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Forex Profits Now
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1 The number one way to make money on the Internet with affiliate marketing 13:57
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Learn real fast why quitters never win and why you absolutely must take quitting out of the equation --- Send in a voice message: https://podcasters.spotify.com/pod/show/terry-lamb/message
Learn why your network marketing up line is telling you to recruit friends and family and get the painful truth. --- Send in a voice message: https://podcasters.spotify.com/pod/show/terry-lamb/message
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Forex Profits Now
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Boy did they lie to you by telling you you need to get likes and followers and subscribers on the Internet. --- Send in a voice message: https://podcasters.spotify.com/pod/show/terry-lamb/message
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1 Marketers seeking attention? 14:36
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If this episode does not blow you out of the water with the hottest marketing tips and mindset you’ve ever heard please never listen to me again. --- Send in a voice message: https://podcasters.spotify.com/pod/show/terry-lamb/message
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Forex Profits Now
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1 The Real Money Makers Online, Do This 15:58
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You know you need focus on ONE thing, but why can't you do it? --- Send in a voice message: https://podcasters.spotify.com/pod/show/terry-lamb/message
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Forex Profits Now
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1 How To Achieve TOP Sales Person In Your Opportunity 16:14
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Who else wants to "really" make sales and earn the top position in their chosen online opportunity? --- Send in a voice message: https://podcasters.spotify.com/pod/show/terry-lamb/message
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Forex Profits Now
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If you want to run a real business and make real money on the Internet you must sell at the maximum price, stop being weak with trial offers. --- Send in a voice message: https://podcasters.spotify.com/pod/show/terry-lamb/message
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1 Dopamine Is Keeping You Broke 15:24
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If you really want to generate income online it’s all about focus and understanding what mistakes you’re making without knowing it. --- Send in a voice message: https://podcasters.spotify.com/pod/show/terry-lamb/message
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1 This three-page funnel kills online but you won’t do it 13:26
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This episode includes $25,000 worth of consulting in under 15 minutes, will you be able to hear the advice? --- Send in a voice message: https://podcasters.spotify.com/pod/show/terry-lamb/message
If you struggle selling to prospects at higher prices, when there is a lower alternative it's time to STOP and quit putting your irrational fear onto them; here's how. --- Send in a voice message: https://podcasters.spotify.com/pod/show/terry-lamb/message
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Forex Profits Now
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1 Sell more of what you sell, really fast. 11:06
11:06
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If I were to go back in time and give myself the best advice on how to run my business online this is what it would be and in fact this is what I did. --- Send in a voice message: https://podcasters.spotify.com/pod/show/terry-lamb/message
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