It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Master Messaging: The Science of the Sale: David Kurkjian, Breaks it All Down.
Manage episode 373840612 series 1142104
Content provided by Franchise Today. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Franchise Today or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Master Messaging helps clients increase their revenue in predictable and sustainable ways. Their approach applies the latest principles in behavioral psychology. These include how individuals perceive value and communicating in ways that increase engagement throughout the buyer’s journey. This empowers sales reps to communicate value with prospects and customers, which is crucial for increasing revenue. David Kurkjian, Author of "6X - Convert More Prospects to Customers: A Road Map for Early-Stage Sales Conversations" and Creator of Master Messaging, breaks it all down. This week, on Franchise Today.
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300 episoade
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Manage episode 373840612 series 1142104
Content provided by Franchise Today. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Franchise Today or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Master Messaging helps clients increase their revenue in predictable and sustainable ways. Their approach applies the latest principles in behavioral psychology. These include how individuals perceive value and communicating in ways that increase engagement throughout the buyer’s journey. This empowers sales reps to communicate value with prospects and customers, which is crucial for increasing revenue. David Kurkjian, Author of "6X - Convert More Prospects to Customers: A Road Map for Early-Stage Sales Conversations" and Creator of Master Messaging, breaks it all down. This week, on Franchise Today.
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continue reading
300 episoade
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Similar cu Franchise Today
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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continue reading
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