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#15 Our Confessions: Sales and Marketing activities we're not proud of
Manage episode 363330610 series 3439816
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Currently, every department in B2B companies is under immense pressure. And more often than not pressure leads to activities that don't drive value. That's why Ahmet and Julia in this episode talk about the Sales and Marketing activities they have done in their career, which they aren't proud of. What are the things they have done even though they knew they don't move the needle? Let's confess together and learn how to prevent focusing on activities that don't create value.
The topics discussed in this episode:
- Marketers being tempted to present numbers that look better than they are in reality
- Why sellers think it's easier to lie if they don't know the answer
- How missing sales training can lead to mistakes
- The difference between click-baiting and quality content
- Why you can't get tired of creating content
- How content and our consumption thereof has changed
- Booking meetings to book meetings
- Focusing on lead generation vs. demand generation
- Sending terrible emails is quick and dirty
- How false is false advertising?
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