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The Alchemy of Branding

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Content provided by Inc. Magazine / Panoply and Inc. Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inc. Magazine / Panoply and Inc. Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

If you grew up in the ’90s, the “¡Yo quiero Taco Bell!" chihuahua commercial was inescapable. Remember the vital-to-surfers sunscreen Sun Bum? Both of these memorable branding moments were created by serial entrepreneur Tom Rinks.

Inc. executive editor Diana Ransom sat down with Tom for this episode of From the Ground Up to discuss his unusual path to becoming a branding whiz—and what he’s learned about identifying human desire along the way. His early job of selling furniture taught him how to read people, and his first branding deal, with the University of Michigan’s Fab Five, immersed him in the skills needed to identify talent. Diana and Tom discuss the complex art of brand-creation, company-building, and finding the niche audience who will fiercely love your product. They also discuss Tom’s most recent branding venture, the oral-care line Made by Dentists.

Additional research and information:

Visit: Made By Dentists

Visit: Made by Dentists’s profile

Visit: Made by Dentists’s educational page

Visit: Sun Bum

Visit: Sun Bum’s profile

  continue reading

190 episoade

Artwork

The Alchemy of Branding

From the Ground Up

255 subscribers

published

iconDistribuie
 
Manage episode 455766223 series 2301015
Content provided by Inc. Magazine / Panoply and Inc. Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inc. Magazine / Panoply and Inc. Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

If you grew up in the ’90s, the “¡Yo quiero Taco Bell!" chihuahua commercial was inescapable. Remember the vital-to-surfers sunscreen Sun Bum? Both of these memorable branding moments were created by serial entrepreneur Tom Rinks.

Inc. executive editor Diana Ransom sat down with Tom for this episode of From the Ground Up to discuss his unusual path to becoming a branding whiz—and what he’s learned about identifying human desire along the way. His early job of selling furniture taught him how to read people, and his first branding deal, with the University of Michigan’s Fab Five, immersed him in the skills needed to identify talent. Diana and Tom discuss the complex art of brand-creation, company-building, and finding the niche audience who will fiercely love your product. They also discuss Tom’s most recent branding venture, the oral-care line Made by Dentists.

Additional research and information:

Visit: Made By Dentists

Visit: Made by Dentists’s profile

Visit: Made by Dentists’s educational page

Visit: Sun Bum

Visit: Sun Bum’s profile

  continue reading

190 episoade

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