94 · Abs van Rooyen, Clemengold
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Clemengold founder Abs van Rooyen talks to Chris White about how the South African citrus brand has gone global. Its development has lessons for produce branding in future. Fruitbox is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience that tunes in to hear exclusive interviews and analysis about fresh fruits and vegetables. Fruitbox is produced by Fruitnet Media International. To tell your story on Fruitbox, email chris@fruitnet.com To sponsor Fruitbox, contact advertising@fruitnet.com
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