Search Engine Optimization Trends 2023 and Beyond : Voice Search Optimization

Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing

Do you think you’re missing out on traffic because people aren’t searching the way you think they are? If your website is not optimized for voice search, then this could be the case.

In this episode, Arti Sharma discusses what a voice search is and some of the best Voice Search Optimization practices.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• SEO strategies and resources for voice search will not only get you more traffic from people using voice search but will also become more important pillars of your entire SEO strategy going forward.
• There’s a difference between a typed search and a voice command search.

Best practices for Voice Search Optimization:

1. Look at long-tail keyword strings and include them in your content. Think about the who, what, where, and how when starting to build content. Include them in your copy and headings.

2. Use conversational language. Sound authentic, easier to understand, and easier to read. Casual writing is the way to go.

3. Improve your local SEO. Local SEO is the process of improving your search visibility for local businesses. Maintain a Google business profile.

4. Get more featured snippets.

5. Use schema markups.

6. Optimize for mobile and improve site speed.

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