))
Establishing a CPG Athleisure Brand, Calculated Risks, and Aligning with a Co-Founder | Daniella Rosa - E9
Manage episode 406193584 series 3554714
Content provided by Abhinav Sinha. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Abhinav Sinha or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Daniella Rosa is the founder of Aiea Golf, an athleisure lifestyle brand for women golfers. She also was the owner and designer of cutclothing.com. Daniella has held various marketing roles in her career in the auction industry. As she hit the ceiling in her career she made an instant decision to switch and start a brand and this has been a great learning experience that she shares in this episode. She shares how to upskill through experiential learning, leveraging your knowledge to secure breakthrough opportunities and the challenges and resilience required to grow a brand.
Key Takeaways:
- Creative thinking while transitioning through careers
- The harsh reality behind the scenes for auction houses
- Upskilling through experiential learning and on-the-job research
- Challenges of working in the auction industry and how to skirt around the red tape
- Leveraging inherent knowledge to secure career growth opportunities
- The transformative power of storytelling
- The relationship between strategy and business growth
- How to choose a team that understands the vision
- Importance of written agreements and following procedure
Mentions:
Website: https://www.aieagolf.com/
LinkedIn: https://www.linkedin.com/in/daniellarosa/
Check out the Funds & Founders Community:
Reach out to Abhi at abhinavsinha.podcast@gmail.com
Website: fundsandfounderspodcast.com
42 episoade
Distribuie
