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How to Build a Self-Sufficient Agency - Robert Da Costa, Agency Coach & Mentor
Manage episode 454350752 series 3579283
Content provided by Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Rob Da Costa (Business Owner, Agency Coach & Mentor), helps agency owners grow their agencies in a sustainable and profitable way. Having started, grew and sold his own agency, he has an in-depth understanding of the challenges agency owners face.
Back in 1992, Rob was a marketer for early tech companies. They kept trying to hire agencies but always ran into issues finding ones that could really move the needle. At the age of 24, Rob quit his job and started his first agency - CIT PR - which he grew to 25 staff members with revenues of £1.5m. That led him to a successful exit in 2003, after which he leveraged his experience to start a coaching business in 2007.
Most small agency owners get stuck being the delivery person instead of actually leading and growing the agency. To realistically start growing, agency owners need to change their focus towards structure, delegation and productization. After the 10+ employee mark, a leadership team also becomes a necessity to sustainably expand, as otherwise you’re split between internal and client strategy which causes one or the other to be neglected.
Tune into the full episode to learn how to turn your agency into a self-sufficient, profitable and sustainable business!
HIGHLIGHTS:
0:00 Intro
2:47 How Rob sold his agency and became a coach
6:17 Why people choose to hire Rob
10:45 How to build a self-sufficient agency
14:21 You need a leadership team
16:12 What if you can’t afford to hire?
19:51 Rob's best growth hack
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Rob - https://www.linkedin.com/in/robdacosta/
45 episoade
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