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Are sales engineers relevant in a product led enterprise?
Manage episode 421074253 series 3425775
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Alok Shukla, in a conversation with Paul Steen and James Still, on sales engineers and their ability to forecast the success or failure of a sales opportunity, plus how sales engineers are relevant in a product-led enterprise.
Paul Steen is Principal Sales Engineer at Imperva, and James Still ran North America for marquee sales companies such as Imperva and Coverity.
Alok Shukla is CEO and Co-founder at FunnelStory.
Capitole
1. Introduction (00:00:00)
2. Who are sales engineers? (00:09:20)
3. Is sales engineering a well recognized role outside of B2B sales teams? (00:12:15)
4. Can a sales engineer effectively forecast a sales trial? (00:19:55)
5. Is sales engineering relevant in a product led world? (00:32:39)
8 episoade
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