How to expand into the Asian market with Alan Wong

Gary Ryan Moving Beyond Being Good®

Alan Wong is the Founder of ToAsia.biz and a startup mentor for German Accelerator with over 20 years of professional experience managing software, Saas and consulting services MNCs and my guest on this episode of the Moving Beyond Being Good Podcast.
Alan specialises in helping foreign Saas companies expand into Asia, typically starting in Hong Kong, then Singapore, China, Australia, and India.
He provides business consulting, go-to-market strategies, and founder mentoring to help them achieve profitability and growth in the region.
As a former regional director and vice president at US and EU startup companies, Alan has built and led successful sales teams and built regional offices in APAC. He typically achieves profitability within 18-24 months and creating over 1 billion USD in shareholder value along the way. Luckily for all the founders and shareholders he has worked for they have successfully exited and cashed in during Alan's tenure.
In this episode you will learn:

• What ToAsia.biz does
• About Alan's journey from Hong Kong to Australia and back to Hong Kong
• How Alan has enabled foreign Saas companies to expand into Asia
• Why brands have 'failed' in Asia
• Alan's 'formula' for success
• About the first step if you want to expand into Asia
• Alan's tips for effective networking (which are useful for anyone wanting to get better at this skill)
• And much more!

Watch this episode on YouTube here.

Connect with Alan Wong on LinkedIn here.
Follow ToAsia.biz on LinkedIn here.
Connect with Gary Ryan on LinkedIn here.
Contact Gary Ryan here.
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Capitole

1. How to expand into the Asian market with Alan Wong (00:00:00)

2. Some of the unicorns Alan has supported (00:02:08)

3. The purpose of ToAsia.biz and "Zebras" (00:04:07)

4. Alan's story (00:06:20)

5. The power of localisation (00:08:28)

6. Get from zero to one (00:13:56)

7. The networking King (00:14:57)

8. Moving beyond introversion (00:20:52)

9. Integrity and authenticity (00:23:48)

10. The first step (00:26:15)

11. Get to know Asia (00:27:58)

12. How to connect with Alan (00:30:59)