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Which Metrics Should I Be Tracking?
Manage episode 268493225 series 2445988
Content provided by Stacey Kehoe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stacey Kehoe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success.
Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.
But what, exactly, should you be measuring?
- Sales Revenue
- Cost Per Lead
- Customer Lifetime Value
- Traffic-to-Lead Ratio
- Lead-to-Customer Ratio
- Landing Page Conversion Rates
- Organic Traffic
- Social Media Traffic (and Conversion Rates)
- Mobile Traffic, Leads and Conversion Rates
Connect with Stacey Kehoe:
Review on iTunes
Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Get Online Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better?
37 episoade
Distribuie
Manage episode 268493225 series 2445988
Content provided by Stacey Kehoe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stacey Kehoe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In today's episode, Stacey walks you through the 9 marketing metrics you should be measuring for success.
Simply knowing your page views and click-throughs is not enough; isolated data points might go down well in status meetings, but they can't really tell you if you're getting a good ROI from your marketing spend.
But what, exactly, should you be measuring?
- Sales Revenue
- Cost Per Lead
- Customer Lifetime Value
- Traffic-to-Lead Ratio
- Lead-to-Customer Ratio
- Landing Page Conversion Rates
- Organic Traffic
- Social Media Traffic (and Conversion Rates)
- Mobile Traffic, Leads and Conversion Rates
Connect with Stacey Kehoe:
Review on iTunes
Connect with Stacey Kehoe on LinkedIn
Visit the Get Online Book Website
Purchase the Get Online Book on Amazon
Take the Digital Marketing Test
Could your digital marketing perform better?
37 episoade
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Similar cu Get Online with Stacey Kehoe
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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continue reading
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…
continue reading
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…
continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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