#58: Moving to Reusable Packaging and Circular Economy Systems with Jennifer von der Heydt

Getting In the Loop: Circular Economy | Sustainability | Closing the Loop

Jennifer von der Heydt of Loop-it joins me on the podcast today! Jennifer is CEO and Co-Founder of Loop-It, which is an easy, convenient and affordable reuse system for products. Their reusable coffee cups can already be found in cafes throughout Sweden.

Jenn founded loop-it in 2019 after her Erasmus at Linköping University in Sweden where loop-it began as an idea at an innovation bootcamp. Jennifer and the other co-founders won second place and kept going with their idea. In September 2020, she moved to Stockholm to work on loop-it full time. Loop-it was most recently part of the +impact accelerator from Danske Bank, RISE, WeWork Labs and Ignite Sweden.

In this episode, Jennifer tells us about Loop-it and shares her experience as a circular entrepreneur. You’ll hear about what she’s learned setting up loop-it and the one question she always gets asked -- and is ready to answer for the last time on the podcast! Resources and links discussed in this episode are available at gettinginthelooppodcast.com.

About Today’s Guest

Jennifer von der Heydt has a background in Consumer Psychology and Circular Economy / Systems Design. She founded loop-it in 2019 after her Erasmus at Linköping University in Sweden where loop-it began as an idea at an innovation bootcamp. Jennifer and the other co-founders won second place and kept going with their idea. In September 2020, she moved to Stockholm to work on loop-it full time. Loop-it was most recently part of the +impact accelerator from Danske Bank, RISE, WeWork Labs and Ignite Sweden.