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[2019系列] Ginabranding – Consumer Trends #1 （專訪迎向新世代釣友的寶熊漁具張良任董事長）
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企業領導者除了要懂得經營品牌，更要懂得觀看市場與消費者需求的變化趨勢，這也是Gina Branding節目中Consumer Trends「聚焦品牌趨勢系列」要帶大家一起來探討的主題。 在本系列第一集中，我很榮幸邀請到世界第三大釣魚漁具品牌寶熊漁具的創辦人張良任董事長，跟他一起談談如何看待變化多端的消費者需求趨勢，以及網路世代與智慧化發展下品牌所要做的因應策略。在重視休閒娛樂、熟悉網路媒體的新世代年輕消費族群成為主力人口後，寶熊漁具做了什麼樣的品牌策略調整呢？在智慧化趨勢發展下，寶熊漁具的產品研發又需要做到哪方面的創新呢？最後，面對這些品牌趨勢來襲，寶熊品牌將交由誰來接班執掌經營方向呢？讓我們來一起聽聽張董怎麼說。 Follow Gina branding lab Facebook: www.facebook.com/ginabranding/ Instagram: www.instagram.com/ginabranding/
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