199. Unlocking the Power of Podcast Guesting: Marketing Beyond Social Media with Julie Fry

Ginger Biz

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In this episode, we’re joined by Julie Fry, the Founder of Your Expert Guest, a podcast guest booking agency dedicated to helping impactful women get heard by their ideal clients without spending endless hours on social media. Julie and her team specialize in booking interviews on top-ranking podcasts, enabling their clients to reach new audiences, build credibility, grow referral networks, and connect with thousands of listeners. Julie shares her passion for podcast guesting as a powerful marketing strategy, highlighting its effectiveness in reaching target audiences in an authentic and meaningful way.

Throughout the episode, Julie dives into essential topics such as how to find the right podcasts for your brand, what hosts look for in a pitch, and how to repurpose podcast interviews for maximum impact. She also shares valuable tips on increasing referral opportunities from podcast appearances and discusses the mindset needed for successful podcast pitching. Whether you’re new to podcast guesting or looking to refine your strategy, Julie’s insights will help you leverage podcasting as a powerful tool for business growth. Don't miss this conversation packed with actionable advice and inspiration!

You can find Julie here:

Website: https://yourexpertguest.com/

Instagram: https://yourexpertguest.com/

Facebook: https://www.facebook.com/yourexpertguest/

LinkedIn: https://www.linkedin.com/in/fryjulie/

X: https://x.com/yourexpertguest

• Check out her Podcast Guest Checklist here: https://yourexpertguest.com/checklist/

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You can find me here:

Instagram: @gingerbiz

Website: https://www.katymurrayphotography.com/

Facebook: https://www.facebook.com/groups/TipsandTricksforyourbusiness

Twitter: https://twitter.com/GingerBizKM