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Arts & Culture: How Member Organizations Can Turn More Members Into Donors

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Manage episode 374977627 series 2388146
Content provided by Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Membership organizations are an interesting segment of the nonprofit world — “Join our club, and you’ll get XYZ benefits.” We see this in the arts and culture realm, especially. Think museums, zoos, theaters, and other places that rely on philanthropy to operate and offer what’s called a “visitation membership.” These organizations often see support come from three areas: members, donors, and member-donors. - Members pay a monthly or annual fee for a special perk, like free admission to your museum or a discount in your store. - Donors support you because they believe in your mission. They don’t necessarily visit your organization and aren’t interested in benefits. - Member-Donors are both. They likely started as a member and were effectively stewarded to becoming a donor through enriching and engaging experiences. Member-Donors are the goal. And in this episode of the Go Beyond Fundraising podcast, Pursuant’s President Trent Ricker hosts a roundtable discussion with Debbie Merlino, Alicia Lifrak and Nicole Gardell on how your membership organization can compel more members to take the next step and become active donors.
  continue reading

200 episoade

Artwork
iconDistribuie
 
Manage episode 374977627 series 2388146
Content provided by Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Membership organizations are an interesting segment of the nonprofit world — “Join our club, and you’ll get XYZ benefits.” We see this in the arts and culture realm, especially. Think museums, zoos, theaters, and other places that rely on philanthropy to operate and offer what’s called a “visitation membership.” These organizations often see support come from three areas: members, donors, and member-donors. - Members pay a monthly or annual fee for a special perk, like free admission to your museum or a discount in your store. - Donors support you because they believe in your mission. They don’t necessarily visit your organization and aren’t interested in benefits. - Member-Donors are both. They likely started as a member and were effectively stewarded to becoming a donor through enriching and engaging experiences. Member-Donors are the goal. And in this episode of the Go Beyond Fundraising podcast, Pursuant’s President Trent Ricker hosts a roundtable discussion with Debbie Merlino, Alicia Lifrak and Nicole Gardell on how your membership organization can compel more members to take the next step and become active donors.
  continue reading

200 episoade

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