Conflict of Interest in Marketing with James Hall

Good Business with Clay Vaughan

I love how Todd Henry, author of Herding Tigers, defined Integrity. He said, "Integrity means very simply that your life is integrated. What is on the inside is plainly visible on the outside." When you live by integrity, you will be able to navigate every challenge much easier by simply being who you say you are, no matter where, whatever the cost.
In this episode, I invited a long-term ally and confidant who has walked with me since the company's founding, being a man I respect immensely for his integrity. James was in the room, contributing to the formation of our definition of integrity many years ago. We defined integrity quite similarly to Todd Henry by saying it means, "Regardless of the cost, we are united to be honest, to live morally, and to humbly serve others."
James and I discuss the many areas that integrity becomes a necessary element of our daily life, and we also dive into the concept of conflict of interest, discussing why it's so important to know where you stand on this as a marketer before it's too late.
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!