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We’re Getting Back to Basics and Loving Our Content

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Manage episode 459774402 series 3565016
Content provided by Shannon McKinstrie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shannon McKinstrie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

We’re kicking off 2025 with a commitment to going back to basics and actually being excited about the content we are creating. It’s more important than ever to share your stories and show up as your true self to truly connect with your audience. I’m also sharing my thoughts on how the social media landscape has changed in recent years, exploring the shift away from toxic one size fits all advice and focusing more on transparency and integrity. Let's navigate this new year together and create content that's not just effective, but also enjoyable!

In this episode we’ll be covering:

  • How the social media landscape has changed since 2020 and even during 2024
  • We’re ditching the toxic marketing tactics, there is no space for the stressful marketing advice that has become widespread in recent years.
  • The return to fundamental marketing principles like transparency, integrity, and honesty.
  • Applying the 4 H Method to your content strategy this year.
  • Diversifying your content with a mix of personal stories to build a genuine connection with your audience.
  • A peek at the big plans coming in 2025!

Links from this episode:

Episodes you might have missed:

  • Episode 039: Transform Your Business in 2025: Top Tips and Trends for Good Content
  • Episode 040: Build More Connections with Everyday Moments
  • Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List
  • Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert

Send a message!

Sign up for Reels Lab

Join the Social Squad Society

Love this conversation? Tap the follow button so you never miss an episode.

Connect with me over on Instagram!

  continue reading

45 episoade

Artwork
iconDistribuie
 
Manage episode 459774402 series 3565016
Content provided by Shannon McKinstrie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shannon McKinstrie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

We’re kicking off 2025 with a commitment to going back to basics and actually being excited about the content we are creating. It’s more important than ever to share your stories and show up as your true self to truly connect with your audience. I’m also sharing my thoughts on how the social media landscape has changed in recent years, exploring the shift away from toxic one size fits all advice and focusing more on transparency and integrity. Let's navigate this new year together and create content that's not just effective, but also enjoyable!

In this episode we’ll be covering:

  • How the social media landscape has changed since 2020 and even during 2024
  • We’re ditching the toxic marketing tactics, there is no space for the stressful marketing advice that has become widespread in recent years.
  • The return to fundamental marketing principles like transparency, integrity, and honesty.
  • Applying the 4 H Method to your content strategy this year.
  • Diversifying your content with a mix of personal stories to build a genuine connection with your audience.
  • A peek at the big plans coming in 2025!

Links from this episode:

Episodes you might have missed:

  • Episode 039: Transform Your Business in 2025: Top Tips and Trends for Good Content
  • Episode 040: Build More Connections with Everyday Moments
  • Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List
  • Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert

Send a message!

Sign up for Reels Lab

Join the Social Squad Society

Love this conversation? Tap the follow button so you never miss an episode.

Connect with me over on Instagram!

  continue reading

45 episoade

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