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Content provided by AdLeg Inc. and Kyle Sulerud. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdLeg Inc. and Kyle Sulerud or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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How and When To Use Portfolio Bid Strategies?
Manage episode 256246024 series 2635645
Content provided by AdLeg Inc. and Kyle Sulerud. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdLeg Inc. and Kyle Sulerud or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode, Kyle answers the questions:
- What is a portfolio bid strategy?
- What are the available options in portfolio bid strategies?
- What are the 2 horrible bidding options that I won’t recommend?
- Should you always want to change your target CPA for an entire campaign or an entire account?
- What is the best way to run target CPA campaigns?
Episode notes and transcript: https://googleadsstrategy.com/how-and-when-to-use-portfolio-bid-strategies/
111 episoade
Distribuie
Manage episode 256246024 series 2635645
Content provided by AdLeg Inc. and Kyle Sulerud. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdLeg Inc. and Kyle Sulerud or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode, Kyle answers the questions:
- What is a portfolio bid strategy?
- What are the available options in portfolio bid strategies?
- What are the 2 horrible bidding options that I won’t recommend?
- Should you always want to change your target CPA for an entire campaign or an entire account?
- What is the best way to run target CPA campaigns?
Episode notes and transcript: https://googleadsstrategy.com/how-and-when-to-use-portfolio-bid-strategies/
111 episoade
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…
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