Artwork

Content provided by Greenbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greenbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Player FM - Aplicație Podcast
Treceți offline cu aplicația Player FM !

121 — Data at Scale: How Walmart Luminate Powers Retail Innovation with Mark Hardy

39:15
 
Distribuie
 

Manage episode 435036033 series 3120303
Content provided by Greenbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greenbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of the Greenbook Podcast, host Lenny Murphy sits down with Mark Hardy, head of Walmart Data Ventures, to explore how Walmart is harnessing the power of first-party data to transform retail and enhance customer experiences. Mark shares his journey from the CPG industry to Walmart and discusses the innovative Walmart Luminate platform, which optimizes supplier-merchant collaboration through data-driven insights. They dive into the importance of quality data, the rise of AI in market research, and the evolving role of insights in shaping the future of retail.

You can reach out to Mark on LinkedIn.

Many thanks to Mark for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.

Mentioned in this episode:

🚀 Advance your career and grow your business at IIEX Latin America 2024 🚀

This is the go-to event for professionals looking to excel in the LATAM market. 🌎 Tap into the expertise of local and global leaders in one of the world’s most dynamic regions. Network with innovators and marketing gurus, and gain insights from top brands like Amazon, Netflix, PepsiCo, and Visa — getting the inside scoop on how these giants use cutting-edge technology to craft culturally attuned strategies. Stay ahead of the curve by exploring the latest innovations and trends in market research, insights, and analytics. Secure your spot at IIEX LATAM 2024 today — and use code PODCAST for 30% off!

  continue reading

123 episoade

Artwork
iconDistribuie
 
Manage episode 435036033 series 3120303
Content provided by Greenbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greenbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of the Greenbook Podcast, host Lenny Murphy sits down with Mark Hardy, head of Walmart Data Ventures, to explore how Walmart is harnessing the power of first-party data to transform retail and enhance customer experiences. Mark shares his journey from the CPG industry to Walmart and discusses the innovative Walmart Luminate platform, which optimizes supplier-merchant collaboration through data-driven insights. They dive into the importance of quality data, the rise of AI in market research, and the evolving role of insights in shaping the future of retail.

You can reach out to Mark on LinkedIn.

Many thanks to Mark for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.

Mentioned in this episode:

🚀 Advance your career and grow your business at IIEX Latin America 2024 🚀

This is the go-to event for professionals looking to excel in the LATAM market. 🌎 Tap into the expertise of local and global leaders in one of the world’s most dynamic regions. Network with innovators and marketing gurus, and gain insights from top brands like Amazon, Netflix, PepsiCo, and Visa — getting the inside scoop on how these giants use cutting-edge technology to craft culturally attuned strategies. Stay ahead of the curve by exploring the latest innovations and trends in market research, insights, and analytics. Secure your spot at IIEX LATAM 2024 today — and use code PODCAST for 30% off!

  continue reading

123 episoade

Todos os episódios

×
 
Loading …

Bun venit la Player FM!

Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.

 

Ghid rapid de referință