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Ep. 28 - Denise Godfrey of Olive Hill Greenhouses on Sustainability in Floriculture
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During Cultivate’24 last month, Denise Godfrey of Olive Hill Greenhouses in Fallbrook, CA, participated in a panel discussion on sustainability in floriculture. Denise brought the grower perspective, and she was joined by a group representing all sectors of the industry, including breeding, packaging, benchmarking, and university research. I caught up with Denise after Cultivate to talk more about how Olive Hill approaches sustainability, how they’ve been able to adjust their sustainability strategy in response to consumer needs, and what she learned from participating in the panel.
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