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Why Hype? with guest Michael F. Schein
Manage episode 309386630 series 2896922
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Why Hype? with guest Michael F. Schein
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"In a perfect world, the best work would attract the most attention on its own merits. Unfortunately, it doesn't work that way. Instead, the single most important factor that determines whether something becomes a phenomenon or a flop is arguably the least understood and ephemeral combination of manufactured drama, media manipulation, and behind the scenes maneuvering." says Michael F. Schein.
He has made a study of "HYPE" and how we can use these tactics and strategies to gain traction for our own products and ideas.
RESOURCES: The Hype Handbook https://amzn.to/3G6gxeo Hype Book List: https://www.hypereads.com/list https://twitter.com/MichaelSchein1 https://www.linkedin.com/in/michaelfrancisschein/ https://www.facebook.com/michael.schein.7 Author Website: michaelfschein.com Business website: microfamemedia.com Instagram: https://www.instagram.com/scheinm1/
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