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Demystifying Your Launch Analytics - A Deep Dive into Launch Goals and Metrics
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In this episode of the Growing a Deeply Rooted Business Podcast, Jess and Rachel are diving straight into the numbers game of successful launches!
Ever set a launch goal that felt like a shot in the dark? That's why we're unpacking how to set goals that aren't just pulled from thin air but are backed by real data (and yes, we'll make it way less scary than it sounds!).
You'll discover our good, better, and best approach to goal setting, because who doesn't love options? We explore top-of-funnel strategies that actually work in today's market, and reveal how to turn your sales page from "meh" to "must-have." Plus, we're getting real about conversion rates and the numbers that actually matter for your business growth.
Whether you're a numbers person or break into a cold sweat at the mention of analytics, this episode breaks down the data in a way that'll help you plan launches that actually hit their targets.
In this episode, we cover:
02:28 Why you should set realistic and motivating goals
04:57 Understanding conversion rates
09:09 Top-of-funnel strategies
14:48 Sales page views and conversions
18:26 The power of numbers in launches
Resources mentioned:
Grab The Launch Cure Guide to start fixing what’s broken in your launch.
Listen to the rest of the Launch Series
5 Essential Steps to Avoid a Flopped Launch
Black Friday 2024: Early Planning Secrets for Maximum Profits
Master Your Launch Timeline: Step-by-Step Guide to a Stress-Free Launch Calendar
Evergreen Sales Funnel vs. Live Sales Launch
4 Tips to Maximize Profits and Minimize Stress During Your Next Launch
The Launch Cure: How to Diagnose and Fix Your Launch Problems for Better and Bigger Results
Connect With Us:
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Work with Us 1:1
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Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>
Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>
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