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How your email list fits into your marketing ecosystem
Manage episode 429492671 series 3500107
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In this new episode of the Growing A Deeply Rooted Business Podcast, Rachel highlights the importance of integrating your email list into your overall marketing ecosystem. She discusses why many business owners fail to properly utilize their email lists and offers detailed advice on how to build and balance a marketing ecosystem.
Key topics covered include understanding your marketing ecosystem, planning for top-of-funnel activities, segmenting your email list, and validating messaging through A/B testing. By the end of the episode, listeners will have actionable strategies to ensure their email lists support their business goals effectively.
Timestamps:
01:08 Understanding marketing ecosystems
02:01 Common mistakes in email marketing
04:23 Balancing your marketing ecosystem
05:23 Top of funnel strategies
07:57 Buyer types and engagement
13:28 Practical tips for email marketing
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