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Fractional CMOs and The Evolution of Marketing Leadership
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Ready to revolutionize your marketing leadership - and your copywriting? Join Barbara Rozgonyi, host of Growing Social Now, fractional CMO, and marketing transformer, with special guest Dean Waye, host of the Fractional CMO 90 Day Win podcast and master of first-impression copywriting. Get the keys to unlock strategies that will change your marketing, your business, and your world!
🎯 Episode Highlights
- Why "hunter vs. farmer" copywriting is the key to marketing success
- How fractional CMOs are disrupting traditional marketing leadership
- The psychology behind attention-grabbing first impressions
- Why specialization beats generalization in today's market
💡 You'll Discover
- Proven frameworks for crafting irresistible first-contact materials
- Strategic advantages of fractional marketing leadership
- How to command premium rates through specialized expertise
- The exact formula for B2B SaaS and fintech marketing success
Perfect for
- CEOs seeking innovative marketing leadership solutions
- Marketing leaders exploring fractional career paths
- Copywriters looking to specialize and increase their value
- Founders ready to scale their marketing impact
🔑 Key Takeaways
- Master the art of attention-grabbing copy that converts
- Learn why smart companies choose fractional CMOs
- Discover how to position yourself as a premium service provider
- Understand the future of marketing leadership
Guest Expert: Dean Waye brings unique insights from his successful podcast focused on fractional CMOs and his expertise in crafting compelling first-contact materials that capture attention in today's noisy digital landscape.
This power-packed episode reveals the intersection of strategic marketing leadership and compelling copywriting - the combination that's helping today's fastest-growing companies win.
🎙️ Notable Quotes: "In today's market, you don't need a full-time CMO - you need full-time CMO thinking." "The first impression is everything - get it wrong, and nothing else matters."
Ready to transform your marketing strategy and leadership approach?
Connect with
- GUEST Dean Waye: www.WinstonWrites.com
- HOST Barbara Rozgonyi: www.BarbaraRozgonyi.com
#FractionalCMO #MarketingLeadership #Copywriting #GrowthStrategy
Subscribe to Growing Social Now wherever you get your podcasts and never miss an episode packed with actionable marketing insights.
Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now
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Capitole
1. Fractional CMOs and The Evolution of Marketing Leadership (00:00:00)
2. Marketing Writing (00:00:03)
3. The Fractional CMO Business Model (00:05:21)
4. Implementing LinkedIn and Calendly Automation (00:10:51)
5. The Importance of Saying No (00:22:54)
6. Attracting Attention and Building Brands (00:28:42)
53 episoade
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