))
Startup Growth Expenses, Network Effects, & NDRs (with Commsor Co-Founder & CEO, Mac Reddin)
Manage episode 447388098 series 3582120
Content provided by Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
How is AI making it easier and more affordable to start a business?
What are network effects and how do they drive business growth?
Do Go-to-Network strategies, a twist on traditional go-to-market approaches, enhance go-to-market effectiveness?
Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Mac Reddin, Co-Founder & CEO of Commsor, to share his insights on building authentic business connections, driving growth through introductions, and how new companies can tap into network effects for long-term success.
Jump into the action:
(00:00) Welcome to GTM News Desk
(01:43) Insanely Cheap Ways to Start a Business
(05:45) The Power of Network Effects in Scaling Businesses
(11:40) Meet Mac Reddin, Co-Founder & CEO of Commsor
(12:45) What is Go-to-Network?
(13:57) Tips for Using Go-to-Network
(16:54) Roles of Trust and Authenticity in Business Networks
(21:30) Tips for Business Network Growth
(26:47) Biggest Misconception About The Value of Network
To hear Mac Reddin’s insights on the NDR playbook, building networks, and creating long-term relationships in B2B sales, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Mac Reddin: https://www.linkedin.com/in/mac-reddin/
Our sources from today’s headlines:
https://andrewchen.com/startups-are-cheaper-to-build-more-expensive-to-grow/
https://online.hbs.edu/blog/post/network-effects-business
Produced in partnership with: https://shareyourgenius.com/
11 episoade
Distribuie
