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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Gun & Gear Review Podcast
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Gun Reviews – Gear Reviews – Firearms Insider Podcast
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495 episoade
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Gun Reviews – Gear Reviews – Firearms Insider Podcast
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Gun & Gear Review Podcast
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1 Gun & Gear Review 563 – Black Talon Tac 1:42:35
1:42:35
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Welcome to the Firearms Insider Gun & Gear Review Podcast episode 563. This episode is brought to you by VZ Grips, Walker Defense, Primary Arms, and XS Sights. In this show we have on Black Talon Tactical. We may discuss a Bul, a red dot, and some metal As you may know, we showcase […] The post Gun & Gear Review 563 – Black Talon Tac appeared first on Firearms Radio Network .…
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1 Gun & Gear Review 562 – Made in Bersa 1:01:07
1:01:07
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Welcome to the Firearms Insider Gun & Gear Review Podcast episode 562. This episode is brought to you by VZ Grips, Walker Defense, Primary Arms, and XS Sights. In this show we will be discussing a deluxe 22, a drop in glock receiver, P7’s, and an American made Bersa As you may know, we […] The post Gun & Gear Review 562 – Made in Bersa appeared first on Firearms Radio Network .…
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1 Gun & Gear Review 561 – SHOT 2025 1:05:14
1:05:14
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Welcome to the Firearms Insider Gun & Gear Review Podcast episode 561. This episode is brought to you by VZ Grips, Walker Defense, Primary Arms, and XS Sights. In this show we will be discussing SHOT 2025 As you may know, we showcase guns, gear, and anything else you might be interested in. We […] The post Gun & Gear Review 561 – SHOT 2025 appeared first on Firearms Radio Network .…
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Gun & Gear Review Podcast
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1 Gun & Gear Review 560 – Misaligned 1:14:44
1:14:44
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Welcome to the Firearms Insider Gun & Gear Review Podcast episode 560. This episode is brought to you by VZ Grips, Walker Defense, Primary Arms, and XS Sights. In this show Rusty has a long awaited barrel review, we will also be discussing a 365 grip module, another carbon 22, a 590, and a pistol […] The post Gun & Gear Review 560 – Misaligned appeared first on Firearms Radio Network .…
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Gun & Gear Review Podcast
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1 Gun & Gear Review 559 – Texas Edition 1:00:43
1:00:43
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Welcome to the Firearms Insider Gun & Gear Review Podcast episode 559. This episode is brought to you by VZ Grips, Walker Defense, Primary Arms, and XS Sights. In this show we will be discussing Primary Arms new US made Optic, Strike Arms pistol frame, Henry’s Supreme, and a new 9mm upper As you […] The post Gun & Gear Review 559 – Texas Edition appeared first on Firearms Radio Network .…
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Gun & Gear Review Podcast
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1 Gun & Gear Review 558 – Welcome to 2025 1:48:50
1:48:50
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Welcome to the Firearms Insider Gun & Gear Review Podcast episode 558. This episode is brought to you by VZ Grips, Walker Defense, Primary Arms, and XS Sights. In this show we have a prism review, we talk about a new 10/22, CZ grips for AR’s, Influencer x’s, and LED mag bases? As you […] The post Gun & Gear Review 558 – Welcome to 2025 appeared first on Firearms Radio Network .…
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Gun & Gear Review Podcast
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1 Gun & Gear Review 557 – Division Helium 1:24:45
1:24:45
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Welcome to the Firearms Insider Gun & Gear Review Podcast episode 557. This episode is brought to you by VZ Grips, Walker Defense, Primary Arms, and XS Sights. In this show I have a LPVO review, we discuss RugPul’s, Evokes, Division 77’s, and an Emporer. As you may know, we showcase guns, gear, and […] The post Gun & Gear Review 557 – Division Helium appeared first on Firearms Radio Network .…
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Gun & Gear Review Podcast
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1 Gun & Gear Review 556 – Smartie Gun 1:18:40
1:18:40
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Welcome to the Firearms Insider Gun & Gear Review Podcast episode 556. This episode is brought to you by VZ Grips, Walker Defense, Primary Arms, and XS Sights. In this show we have a sling review, we discuss the ruger 77/357, a smart gun, Griffin’s prism, and compact Echelons As you may know, we showcase guns, gear, and anything […] The post Gun & Gear Review 556 – Smartie Gun appeared first on Firearms Radio Network .…
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Gun & Gear Review Podcast
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1 Gun & Gear Review 555 – TRON 1:06:38
1:06:38
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Welcome to the Firearms Insider Gun & Gear Review Podcast episode 555. This episode is brought to you by VZ Grips, Walker Defense, Primary Arms, and XS Sights. In this show we will be discussing suppressor cleaning, a new red dot, Kimber’s 2K11, Timney’s Marlin trigger, and a goodboy As you may know, we […] The post Gun & Gear Review 555 – TRON appeared first on Firearms Radio Network .…
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Gun & Gear Review Podcast
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1 Gun & Gear Review 554 – 2024 Gift Guide 1:33:43
1:33:43
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Welcome to the Firearms Insider Gun & Gear Review Podcast episode 554. This episode is brought to you by VZ Grips, Walker Defense, Primary Arms, and XS Sights. This is our Christmas gift guide episode, so get your Black Friday on. As you may know, we showcase guns, gear, and anything else you might […] The post Gun & Gear Review 554 – 2024 Gift Guide appeared first on Firearms Radio Network .…
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Gun & Gear Review Podcast
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1 Gun & Gear Review 553 – Forrest Grump 54:11
54:11
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Welcome to the Firearms Insider Gun & Gear Review Podcast episode 553. This episode is brought to you by VZ Grips, Walker Defense, Primary Arms, and XS Sights. In this show we will be discussing a snubby, Hawke’s 1-8, Girson’s BRAT, and some pivot light mounts As you may know, we showcase guns, gear, […] The post Gun & Gear Review 553 – Forrest Grump appeared first on Firearms Radio Network .…
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Gun & Gear Review Podcast
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1 Gun & Gear Review 552 – School Bus Deer 1:19:00
1:19:00
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Welcome to the Firearms Insider Gun & Gear Review Podcast episode 552. This episode is brought to you by VZ Grips, Walker Defense, Primary Arms, and XS Sights. In this show we will be discussing enclosed red dots, thumb savers, a 320 frame, a small savage, and a 556 AK, plus a bunch of BS […] The post Gun & Gear Review 552 – School Bus Deer appeared first on Firearms Radio Network .…
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Gun & Gear Review Podcast
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1 Gun & Gear Review 551 – Peanut’s Favorite Podcast 1:08:15
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Welcome to the Firearms Insider Gun & Gear Review Podcast episode 551. This episode is brought to you by VZ Grips, Walker Defense, Primary Arms, and XS Sights. In this show we will be discussing another microprism, a security alert system, a special Beretta, and the sentinel strike 2 As you may know, we […] The post Gun & Gear Review 551 – Peanut’s Favorite Podcast appeared first on Firearms Radio Network .…
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Gun & Gear Review Podcast
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1 Gun & Gear Review 550 – Needs TUC’d 1:25:21
1:25:21
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Welcome to the Firearms Insider Gun & Gear Review Podcast episode 550. This episode is brought to you by VZ Grips, Walker Defense, Primary Arms, and XS Sights. In this show we will be discussing Hi Points new pistols, a TUC, some Coachwhip, and a carbon MDT chassis As you may know, we showcase […] The post Gun & Gear Review 550 – Needs TUC’d appeared first on Firearms Radio Network .…
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Gun & Gear Review Podcast
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1 Gun & Gear Review 549 – Taurus, is that you? 1:11:08
1:11:08
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Welcome to the Firearms Insider Gun & Gear Review Podcast episode 549. This episode is brought to you by VZ Grips, Walker Defense, Primary Arms, and XS Sights. In this show we will be discussing HK’s new pistol, a new magazine, a multi tool, and Savage’s lever 22 As you may know, we showcase […] The post Gun & Gear Review 549 – Taurus, is that you? appeared first on Firearms Radio Network .…
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