Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
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Smoke ‘Em If You Got ‘Em: American Tobacco & Broadcast Media with Peter Kovacs
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Content provided by Hagley Museum and Library and Hagley Museum. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hagley Museum and Library and Hagley Museum or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
The American tobacco oligopoly of five firms loomed large in the mid-twentieth century thanks to the addictive qualities of their products and the massive investment they made in broadcast marketing communications, influencing the media experience of millions of Americans and the wider landscape of American media for generations. Media historian Peter Kovacs is conducting research on the influence of American tobacco firms on broadcast media, and argues that the tobacco company sponsorship of broadcast programs on radio and television profoundly shaped the form and content of both individual programs and the broadcast media industry at large. Using Hagley’s unrivalled collection of marketing and advertising archives, including the papers of ad agency giant BBD&O, Kovacs assembles a story of corporate competition over the airwaves from the first tobacco -sponsored radio program in 1924 to the banning of broadcast tobacco advertising in 1971. Dr. Kovacs received support for his research from the Center for the History of Business, Technology, & Society at the Hagley Museum & Library. For more information and more Hagley History Hangouts visit hagley.org.
…
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167 episoade
MP3•Pagina episodului
Manage episode 373455726 series 1067405
Content provided by Hagley Museum and Library and Hagley Museum. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hagley Museum and Library and Hagley Museum or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
The American tobacco oligopoly of five firms loomed large in the mid-twentieth century thanks to the addictive qualities of their products and the massive investment they made in broadcast marketing communications, influencing the media experience of millions of Americans and the wider landscape of American media for generations. Media historian Peter Kovacs is conducting research on the influence of American tobacco firms on broadcast media, and argues that the tobacco company sponsorship of broadcast programs on radio and television profoundly shaped the form and content of both individual programs and the broadcast media industry at large. Using Hagley’s unrivalled collection of marketing and advertising archives, including the papers of ad agency giant BBD&O, Kovacs assembles a story of corporate competition over the airwaves from the first tobacco -sponsored radio program in 1924 to the banning of broadcast tobacco advertising in 1971. Dr. Kovacs received support for his research from the Center for the History of Business, Technology, & Society at the Hagley Museum & Library. For more information and more Hagley History Hangouts visit hagley.org.
…
continue reading
167 episoade
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