It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Programmatic Advertising (with Chris Cox)
Manage episode 196523705 series 1000521
Content provided by Half Hour Intern and Blake Fletcher. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Half Hour Intern and Blake Fletcher or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Have you ever wondered about how that pair of shoes you’ve been wanting shows up in an ad for you online? Just how much data is being collected on you and how is it being used for marketing? Enter the world of programmatic advertising. Chris Cox will tell us all about the present and future of the marketing and advertising world.
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continue reading
265 episoade
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Manage episode 196523705 series 1000521
Content provided by Half Hour Intern and Blake Fletcher. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Half Hour Intern and Blake Fletcher or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Have you ever wondered about how that pair of shoes you’ve been wanting shows up in an ad for you online? Just how much data is being collected on you and how is it being used for marketing? Enter the world of programmatic advertising. Chris Cox will tell us all about the present and future of the marketing and advertising world.
…
continue reading
265 episoade
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Similar cu Half Hour Intern
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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