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A Handbag Industry Deep Dive of Innovation and Price Sensitivity with Arthur Zaczkiewicz of WWD
Manage episode 387749754 series 3510686
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Who's to say handbags are just a fashion statement? Arthur Zaczkiewicz, Executive Editor of Women's Wear Daily, and Emily believe they are so much more. As authorities in the fashion industry, Arthur offers a deep dive into the fascinating world of handbags, consumer behavior, and the ever-evolving fashion industry. His expertise offers a unique perspective on the trends shaping the industry and the impact of the pandemic on consumer desires.
As we peel back the layers of the industry, the conversation illuminates the key role of collaboration and price sensitivity in fashion. Recognizing and aligning with your consumer is pivotal, but it’s equally important to collaborate with other brands to enhance brand appeal. As Arthur rightly points out, price point sensitivity is a crucial factor for luxury brands. For those aspiring to launch their own handbag brand, Emily’s Handbag Designer 101 Masterclass is a goldmine, guiding you through the process of creating, manufacturing, and marketing your brand.
Innovation is the name of the game when it comes to gaining and retaining customer loyalty. The episode delves into the strategies used by established designers like Rebecca Minkoff to consistently stay ahead of the curve. Arthur and Emily share their insights on the importance of understanding your consumer, striking the right balance with pricing, and the role of technology in creating innovative products. As you journey through this episode, discover the secrets behind leading companies like Neiman Marcus getting their customers to return time and time again. This episode is a must-listen for anyone looking to decipher the intricate dynamics of the fashion industry and its consumers.
Connect with Arthur:
https://www.linkedin.com/in/arthur-zaczkiewicz-msw-13b43162/
https://www.instagram.com/wwd/
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https://www.emilyblumenthal.com/category/all-products
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https://www.emilyblumenthal.com/challenge-page/Masterclass
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https://www.emilyblumenthal.com/
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Capitole
1. Consumer Behavior & Sustainability in Handbags (00:00:00)
2. Handbag Designer One-on-One Masterclass (00:13:30)
3. Collaboration and Price Sensitivity in Fashion (00:16:37)
4. Gaining Customer Loyalty Through Innovation (00:20:40)
63 episoade
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