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Blake Bartlett: Coining "Product-Led Growth," Investing, and How PLG Startups Can Beat Legacy PLG Competitors
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Blake Bartlett is a partner at OpenView, an expansion-stage venture firm that helps build software companies into market leaders. He's been with OpenView since 2013 and coined the term "Product-Led Growth" (PLG) in 2016. Some of my favorite content on LinkedIn comes from Blake's show, PLG123. In our conversation, we dove into all things (you guessed it) PLG, why that strategy isn't a differentiator on its own anymore, what companies should do in ADDITION to PLG, how his content strategy with OpenView has led investment opportunities, and more.
Follow Blake: LinkedIn
Subscribe to PLG123: YouTube | Newsletter
Check out his podcast: BUILD
Continue the conversation with me: LinkedIn | TikTok | Twitter
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