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Mike Lee: Auckland University marketing professor on Kmart New Zealand's revenue nearing $1 billion

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Content provided by NZME and Newstalk ZB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NZME and Newstalk ZB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Kmart's New Zealand operation is approaching the $1 billion turnover mark, as it plans to open its largest store in the country yet.

BusinessDesk reports annual earnings lodged with the Companies Office show Kmart NZ Holdings declared just shy of $1 billion total revenue in the year to June 30.

Auckland University marketing professor says Kmart has managed to create quality products and boost its fashion output to avoid the stigma that comes with big-box retailers.

"They've reduced the amount of stuff that they had and they're only focused on really good, quality products at that affordable price - so through doing that and getting their fashion and style up, they've managed to avoid the stigma."

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See omnystudio.com/listener for privacy information.

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8612 episoade

Artwork
iconDistribuie
 
Manage episode 452171632 series 2098282
Content provided by NZME and Newstalk ZB. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NZME and Newstalk ZB or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Kmart's New Zealand operation is approaching the $1 billion turnover mark, as it plans to open its largest store in the country yet.

BusinessDesk reports annual earnings lodged with the Companies Office show Kmart NZ Holdings declared just shy of $1 billion total revenue in the year to June 30.

Auckland University marketing professor says Kmart has managed to create quality products and boost its fashion output to avoid the stigma that comes with big-box retailers.

"They've reduced the amount of stuff that they had and they're only focused on really good, quality products at that affordable price - so through doing that and getting their fashion and style up, they've managed to avoid the stigma."

LISTEN ABOVE

See omnystudio.com/listener for privacy information.

  continue reading

8612 episoade

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