Frans Leenaars, CMO TUI Over Marketing In De Vakantie Wereld En Zijn Team Van 800 Mensen HelloMasters - Marketing, Strategie En Teams podcast

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Frans Leenaars, CMO TUI over marketing in de vakantie wereld en zijn team van 800 mensen

5y ago 39:59

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TUI has 18 cruise ships and 411 hotels to serve their 28 million guests. With 150 owned planes they are the 7th largest airline in Europe, even bigger than Alitalia. From formula 1 trip packages to marathon journeys, a safari tour through South-Africa, or how Louise prefers, direct flights to Zanzibar. TUI is a one-stop-shop for tourists and travelers alike. Frans Leenaars, CMO TUI Western Europe, tells how the multinational is a leader in marketing innovations and how their e-commerce platform thrives combining CX, brand building and a relentless focus on conversion data.

… continue reading

47 episoade

#Business #Marketing #Innovation #Netherlands #Entrepreneur #Content #Media #Social #Strategy #HelloMaaS #Startup

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Frans Leenaars, CMO TUI over marketing in de vakantie wereld en zijn team van 800 mensen

HelloMasters - Marketing, Strategie en Teams

published 5y ago

Distribuie

MP3•Pagina episodului

Content provided by HelloMaas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HelloMaas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

TUI has 18 cruise ships and 411 hotels to serve their 28 million guests. With 150 owned planes they are the 7th largest airline in Europe, even bigger than Alitalia. From formula 1 trip packages to marathon journeys, a safari tour through South-Africa, or how Louise prefers, direct flights to Zanzibar. TUI is a one-stop-shop for tourists and travelers alike. Frans Leenaars, CMO TUI Western Europe, tells how the multinational is a leader in marketing innovations and how their e-commerce platform thrives combining CX, brand building and a relentless focus on conversion data.

… continue reading

47 episoade

#Business #Marketing #Innovation #Netherlands #Entrepreneur #Content #Media #Social #Strategy #HelloMaaS #Startup

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