Gregory Kukolj, CMO Marktplaats On The Evolution Of The Iconic Brand HelloMasters - Marketing, Strategie En Teams podcast

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Gregory Kukolj, CMO Marktplaats on the evolution of the iconic brand

4y ago 52:44

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Content provided by HelloMaas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HelloMaas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of HelloMasters podcast we talk to the CMO of Marktplaats: Gregory Kukolj.

We dive into the evolution of the iconic Marktplaats brand. We talk about the look & feel of the platform. Did it or didn’t change? Gregory shares his recommendations on creating a culture for experimentation and locally relevant marketing execution. Heads up and a contrarian thought: “Finding your ‘why’ will not fix your marketing ROI”, says Gregory.

… continue reading

47 episoade

#Business #Marketing #Innovation #Netherlands #Entrepreneur #Content #Media #Social #Strategy #HelloMaaS #Startup

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Gregory Kukolj, CMO Marktplaats on the evolution of the iconic brand

HelloMasters - Marketing, Strategie en Teams

published 4y ago

Distribuie

MP3•Pagina episodului

Content provided by HelloMaas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HelloMaas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of HelloMasters podcast we talk to the CMO of Marktplaats: Gregory Kukolj.

We dive into the evolution of the iconic Marktplaats brand. We talk about the look & feel of the platform. Did it or didn’t change? Gregory shares his recommendations on creating a culture for experimentation and locally relevant marketing execution. Heads up and a contrarian thought: “Finding your ‘why’ will not fix your marketing ROI”, says Gregory.

… continue reading

47 episoade

#Business #Marketing #Innovation #Netherlands #Entrepreneur #Content #Media #Social #Strategy #HelloMaaS #Startup

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