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EP08: How to Create an Engaging Brand Messaging Strategy
Manage episode 407382472 series 3560841
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Sinclair Kennally and Natalie Jill talk about the different ways to craft brand messaging that engages and resonates.
To start, remember that you’re talking to human beings, not a group of people. Your avatar is sophisticated, knows their problem full well, and has tried other solutions. Selling to the wrong people wastes time, costs you more work, and diminishes your fulfillment. Also, ensure to deeply know your avatar – their ages, likes, dislikes, who they spend time with, their living conditions, etc. Be selective of your content delivery so that it suits your target’s tastes. A quick-starter audience would prefer short TikToks, while data-driven, analytical people would enjoy a detailed 20-minute video. Make your content so on point that your target feels seen, heard, and understood. If they don’t feel that, you’re going to lose them.
▶️ How to Create an Engaging Brand Messaging Strategy
Key Points:
00:33 Something we often forget as marketers 01:17 Why talking to the right person matters 02:40 Understand EVERYTHING about your avatar 03:31 Does your target enjoy your content format? 05:40 This is what you want your target to feel
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Let us help you craft your UNIQUE compelling messaging, story, and strategy that will multiply your REVENUE.
Let us help you craft your UNIQUE compelling messaging, story, and strategy that will multiply your REVENUE.
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